EMMA GRESH

Content Marketer Digital Marketing Specialist Brand Storyteller

About Me.

Digital marketer, content writer, social strategist — I’m a brand storyteller with a passion for standing up one-of-a-kind campaigns that leave a lasting impression.

Few things excite me more than using marketing to build authentic connections between brands and consumers, and I’m always eager to experiment with new approaches to do so.

By day, I lead branded campaigns as the Content Marketing Manager at AllModern, where I own the omni-channel content calendar and craft stories that connect our assortment to our target customer. Every marketing asset I create is designed to build brand equity and drive engagement. With a background in Influencer, Media, and Affiliate marketing, I bring a strategic blend of creativity and data to campaigns that boost reach, deepen loyalty, and make brands stick. On the side, I help businesses grow through scroll-stopping social content and SEO-savvy articles. And when I'm not creating catchy taglines or figuring out what makes consumers tick, you'll find me with an oversized Tatte latte in hand, writing a blog post, or finding my flow in a hot yoga class.

If you're looking for a big-picture thinker with boots-on-the ground experience, look no further. Whether concepting social campaigns, brainstorming brand partnerships, developing influencer marketing strategies, facilitating grand opening events, getting my hands dirty with copywriting, or anything in between, I’m guaranteed to deliver impressive results. Every brand has a story, and I’m here to make sure yours is unforgettable.

SERVICES

Content Strategy + Creation

Digital Marketing Campaigns

Brand Development

Copywriting

Resume.

Experience

August 2023 - Present

AllModern (Wayfair)

Content Manager

Owns content strategy across site and all brand marketing channels, developing brand-building stories to foster customer engagement, conversions, and loyalty.
Establishes a consistent omni-channel brand presence that drives both awareness and consideration for the brand, launching paid Pinterest campaigns, informing organic social content, overseeing the creation of seasonal catalogs, and scaling branded email portfolio.
Orchestrates end to end GTM process, combining customer mindset with seasonal trends to develop inspirational imagery used in all site content and marketing campaigns.
Manages content and site team while collaborating with merchandising, creative, and marketing counterparts to enable the end to end creation of content.
July 2021 - July 2023

Wayfair

Senior Content Commerce Associate

Created and executed Media, Affiliate, and Influencer channel strategy for Specialty + Luxury Brands to highlight major brand moments and drive revenue via brand-right content.
Collaborated with internal brand teams and external influencers, agencies and publishers to develop a tailored, omni-channel affiliate strategy for all major brand moments - including store openings, new product launches, seasonal campaigns and more.
Managed reporting and analysis of channel performance to ensure initiatives aligned with Marketing KPIs, improving overall spend efficiency while driving over 100% YoY channel growth each year.
June 2019 - June 2021

Wayfair

E-Commerce Rotation Associate

Acted as a supplier account manager, advising on strategies to improve business performance and creating educational content to enable supplier communication at scale.
Managed site merchandising, analyzing consumer insights and behavior to improve the customer experience through product details, navigation paths, and inspirational and educational content.

EDUCATION

May 2019

ELON UNIVERSITY LOVE SCHOOL OF BUSINESS

B.S.B.A., Marketing | Professional Writing Minor

Involvement:
Elon University Writing Center Editor; Alpha Xi Delta Autism Speaks Fundraising
Director; All That JAS Brand Representative