AllModern Content Manager
- Owns content strategy across site and all brand marketing channels, developing brand-building stories to foster customer engagement, conversions, and loyalty.
- Establishes a consistent omni-channel brand presence that drives both awareness and consideration for the brand, launching paid Pinterest campaigns, informing organic social content, overseeing the creation of seasonal catalogs, and scaling branded email portfolio.
- Orchestrates end to end GTM process, combining customer mindset with seasonal trends to develop inspirational imagery used in all site content and marketing campaigns.
- Manages content and site team while collaborating with merchandising, creative, and marketing counterparts to enable the end to end creation of content.