EMMA GRESH

Content Marketer Digital Marketing Specialist Brand Storyteller

About Me.

I’m a brand storyteller with a passion for creating unique content xxx.

When I’m not crafting catchy taglines or figuring out what makes consumers tick, you’ll find me obsessing over the latest trends, sipping way too much coffee. I believe every brand has a story, and I’m here to make sure it’s a good one.

If you're into clever strategies, bold moves, and a bit of wit, I think we’ll get along just fine. Let’s chat about how I can help elevate your brand (or how we can bond over a mutual love of WHAT).

I love creating content that promotes happiness and positivity, like for Find the Good or XXX; capturing the excitement of events, such as the Joss & Main and AllModern store openings; or sharing travel tips from Maine to the Mediterranean; and nothing gives me more joy than writing about products that can help make every day a little sunnier - such as all my favorite caffeine alternatives or products that facilitate happy habits.

TESTIMONIALS

"Working with Emma Gresh was a game-changer for our content strategy. Their ability to craft compelling, brand-aligned content and execute seamless digital marketing campaigns significantly boosted our online presence. I highly recommend their expertise!"

Sarah M.

Digital Marketing Executive

"The e-commerce optimization services provided by Emma Gresh made a noticeable impact on our website performance. Our sales and customer engagement have both seen tremendous growth thanks to their strategic insights and execution."

David R.

Creative Director

"Emma Gresh delivered exceptional results for our digital marketing campaigns. Their attention to detail, coupled with their ability to leverage analytics for actionable insights, helped us achieve a remarkable return on investment."

Emily S.

Marketing Director

SERVICES

Content Strategy + Creation

Develop and deliver engaging, omni-channel content strategies that align with business goals and audience needs.

Digital Marketing Campaigns

Execute data-driven digital marketing campaigns to boost brand visibility, engagement, and conversions.

Brand Development

Enhance e-commerce performance by optimizing site merchandising, customer experience, and product visibility.

Copywriting

Analyze and report on content and marketing performance to provide actionable insights and improve ROI.

Resume

EXPERIENCE

Present August 2023
AllModern Content Manager
- Owns content strategy across site and all brand marketing channels, developing brand-building stories to foster customer engagement, conversions, and loyalty.
- Establishes a consistent omni-channel brand presence that drives both awareness and consideration for the brand, launching paid Pinterest campaigns, informing organic social content, overseeing the creation of seasonal catalogs, and scaling branded email portfolio.
- Orchestrates end to end GTM process, combining customer mindset with seasonal trends to develop inspirational imagery used in all site content and marketing campaigns.
- Manages content and site team while collaborating with merchandising, creative, and marketing counterparts to enable the end to end creation of content.
July 2023 July 2021
Senior Content Commerce Associate
- Created and executed Media, Affiliate, and Influencer channel strategy for Specialty + Luxury Brands to highlight major brand moments and drive revenue via brand-right content.
- Collaborated with internal brand teams and external influencers, agencies and publishers to develop a tailored, omni-channel affiliate strategy for all major brand moments - including store openings, new product launches, seasonal campaigns and more.
- Managed reporting and analysis of channel performance to ensure initiatives aligned with Marketing KPIs, improving overall spend efficiency while driving over 100% YoY channel growth each year.
June 2021 June 2019
E-Commerce Rotation Associate
- Acted as a supplier account manager, advising on strategies to improve business performance and creating educational content to enable supplier communication at scale.
- Managed site merchandising, analyzing consumer insights and behavior to improve the customer experience through product details, navigation paths, and inspirational and
  educational content.

EARLY CAREER

May 2019 June 2018

CENGAGE Internal Communications Intern
May 2019 August 2016

BURLINGTON ANIMAL SERVICES Marketing Intern
August 2017 June 2017

GARRAND MOEHLENKAMP Event Marketing Intern
August 2017 June 2017

WINENIGHT Content Marketing Intern

EDUCATION

May 2019
ELON UNIVERSITY LOVE SCHOOL OF BUSINESS

B.S.B.A., Marketing | Professional Writing Minor
- Involvement: Elon University Writing Center Editor; Alpha Xi Delta Autism Speaks Fundraising
  Director; All That JAS Brand Representative