EMMA GRESH

EMMA GRESH

About Me.

Writer, creator, marketer — I’m a brand storyteller with a passion for standing up one-of-a-kind campaigns that leave a lasting impression.

Few things excite me more than using marketing to build authentic connections between brands and consumers, and I’m always eager to experiment with new approaches to do so. 

From dressing up as an oversized Dunkin’ iced coffee for a social campaign to composing magazine articles from the perspective of adoptable dogs, I’ve always been an out-of-the-box thinker when it comes to creating content to accomplish my clients’ goals. I specialize in crafting brand-building marketing strategies that blend creativity and analytics to drive reach, elevate brand equity, and foster loyalty. And when I’m not creating catchy taglines or figuring out what makes consumers tick, you can find me sipping an extra-large Tatte latte, whipping up a blog post of my own, or channeling my inner zen at a hot yoga class.

If you're looking for a big-picture thinker with boots-on-the ground experience, look no further. Whether concepting social campaigns, brainstorming brand partnerships, developing influencer marketing strategies, facilitating grand opening events, getting my hands dirty with copywriting, or anything in between, I’m guaranteed to deliver impressive results. Every brand has a story, and I’m here to make sure yours is unforgettable.

Signature

SERVICES

Content Strategy + Creation

Digital Marketing Campaigns

Brand Development

Copywriting

Resume.

EXPERIENCE

  • Present

    AllModern Content Manager

    • Owns content strategy across site and all brand marketing channels, developing brand-building stories to foster customer engagement, conversions, and loyalty.
    • Establishes a consistent omni-channel brand presence that drives both awareness and consideration for the brand, launching paid Pinterest campaigns, informing organic social content, overseeing the creation of seasonal catalogs, and scaling branded email portfolio.
    • Orchestrates end to end GTM process, combining customer mindset with seasonal trends to develop inspirational imagery used in all site content and marketing campaigns.
    • Manages content and site team while collaborating with merchandising, creative, and marketing counterparts to enable the end to end creation of content.
  • July 2023

    Senior Content Commerce Associate

    • Created and executed Media, Affiliate, and Influencer channel strategy for Specialty + Luxury Brands to highlight major brand moments and drive revenue via brand-right content.
    • Collaborated with internal brand teams and external influencers, agencies and publishers to develop a tailored, omni-channel affiliate strategy for all major brand moments - including store openings, new product launches, seasonal campaigns and more.
    • Managed reporting and analysis of channel performance to ensure initiatives aligned with Marketing KPIs, improving overall spend efficiency while driving over 100% YoY channel growth each year.
  • June 2021

    E-Commerce Rotation Associate

    • Acted as a supplier account manager, advising on strategies to improve business performance and creating educational content to enable supplier communication at scale.
    • Managed site merchandising, analyzing consumer insights and behavior to improve the customer experience through product details, navigation paths, and inspirational and educational content.

EARLY CAREER

  • May 2019

    CENGAGE Internal Communications Intern

  • May 2019

    BURLINGTON ANIMAL SERVICES Marketing Intern

  • August 2017

    GARRAND MOEHLENKAMP Event Marketing Intern

  • August 2017

    WINENIGHT Content Marketing Intern

EDUCATION

  • May 2019

    ELON UNIVERSITY LOVE SCHOOL OF BUSINESS

    B.S.B.A., Marketing | Professional Writing Minor
    • Involvement: Elon University Writing Center Editor; Alpha Xi Delta Autism Speaks Fundraising
      Director; All That JAS Brand Representative

Portfolio.

  • All
  • Content
  • Campaigns
  • Copy
  • UGC

Contact me.

LET’S WORK TOGETHER

    egresh18@gmail.com
    Boston, MA